Month: February 2022

All entrepreneurs or small business owners would have a lot tasks on their hands at any given point in time. They are required to deal with numerous responsibilities and expenses that are involved in running a business. In this situation, it will be better to hire an expert to take care of the financial aspect of the venture, to avoid any kind of mistakes. Scott Tominaga points out that entrepreneurs need to make the right decisions that can lead them towards financial stability and better wealth for the long term. This can only be possible if the decisions are backed by expert advice and guidance.

Running a business is a landscape full of opportunities and challenges. There would always be multiple things that can go wrong with a venture, and hence entrepreneurs need to be proactive about having plans in place to minimize the consequences. Cash flow issues, money mismanagement, tax problems and delinquent payments can at times be critical enough to close a business down. Hence, one needs to manage the financial aspects of their business competently. Hiring a financial advisor can be extremely helpful in this regard.  Here are a few advantages that they can offer:

• Expertise: An experienced and skilled financial advisor would know the methods and laws linked with making the most out of the business finances. They ideally work alongside the clients to review their financial situation a regular basis, as well as help in preventing mistakes and correcting bad money decisions. Most small business owners have to wear multiple hats. While it is understandable that they want to save money by doing multiple tasks all by themselves, it is equally vital to note that dealing with finances is not easy at all. In fact, it requires a good deal of training and knowledge. Unless the business owner has a robust financial expertise and experience, they might do their business more harm than good by tacking financial tasks by themselves.
• Planning: Having a business plan is important to achieving success in any venture. It will help in understanding where the business is going, how to get to the goal and what to do if there are bumps in the road. Financial advisors can put together a good, well-rounded plan in place to help run a business more competently and stay prepared for any anomalies.

The goal of any entrepreneur would be to build their business efficiently and progress towards success, while making as much profit as possible. Scott Tominaga mentions that smart investments can be of a huge help in achieving these goals. However, not all business owners have the time or expertise to analyze and evaluate investment opportunities. In this situation, a financial advisor can be quite helpful in providing them valuable guidance and advice on choosing the investments that are right for their business.

Brand identityis the collection of visual components that companies create to representtheir core values, mission, and ideas to the customers. It encompasses all the corporations’ activities to portray and distinguish themselves from their competitors. These include building up a brand image for their products, highlighting their business ethos, andhow they communicate with their targeted audience. The corporate enterprises then incorporate these visual elements in the graphic design of theirbusiness logos, brand name, taglines, wordmarks, and typefaces. Proper brand identification enables the companies to shape their customers’ perceptions about the brand products they sell in the market.

Ram Chary Everi – Why do companies need a credible brand identity?

Ram Chary Everi is a well-known graphic designer and photographer from Bostonwith many years of valuable experience under his belt. He is a fine arts graduate and an alumnus of Boston University. Currently, he specializes in designing a diverse range of printed business materials for companies and covers their corporate events. He travels to the Northeastern region to get on a boat and fish for good tuna during his spare time. He acknowledges that fishing can be competitive, but it is also refreshing. He is an ardent supporterof Oceana. It is a non-profit organization educating the city’s citizens to become good stewards of the State of Massachusetts through webinars.

According to him, companies need a strong brand identity to establish a vast customer base in the market.Through persuasive marketing campaigns, these corporations can even convince these prospective customers to become loyal followers of their brand products. It enables the organizations to portray their distinct corporate personality, values, and brand image to their targeted audience convincingly. It takes the companies one step closer to viable brand recognition and customer trust for the products they sell in the market. The corporate enterprises can then notice a steady increase in sales revenue and profits over time. Then, they can gain a competitive edge over their close competitors.

How can companies build a credible brand image for their business?

Companies need to adopt the following tips to build a credible brand identity for their businesses:

• Analyze their targeted audience, their core values, tastes, and preferences,
• Monitor how their competitors are promoting their products in the market,
• Identify the visual elements that reflect their corporate ideas and values in their brand,
• Come up with persuasive marketing messages to communicate with the customers,
• Avoid unscrupulous marketing practices which can harm customers, and
• Track the performance of their brand identification campaigns regularly.

According to Ram Chary Everi, developing a solid and consistent brand identity enables companies to build their reputation in the market. It helps to shape the perception the corporate enterprises’ target audience has about their businesses and even influences their purchasing decisions.These prospective customers view the corporations as capable of making high-quality, durable products that they need at reasonable prices. It helps them to determine how the companies are different from their close competitors in the market. The companies can build viable brand recognition and customer loyalty for their products.

The internet belongs to everyone. But unfortunately, not everyone enjoys equivalent access. As per a 2021 survey report, more than ninety percent of the top one million websites had accessibility issues on their homepages. Web accessibility simply refers to the practice of making digital content usable for people having disabilities. Web Content Accessibility Guidelines (WCAG) are considered to be consensus standard for web accessibility. It provides valuable guidance to developers, designers, content writers and more in terms of creating online content and products that can be accessed by all.  AccessiBe is a popular AI-powered web accessibility solution that makes websites accessible to people with disabilities, as well compliant with the WCAG, ADA, and other important accessibility legislation.

It is a common misconception that web accessibility is only meant for people who are deaf or blind. But in reality, the scenario is pretty different. Disabilities affect around one billion people across the world. These people additionally access the internet in a variety of ways. While some may use a typical keyboard and a mouse, there are a few who navigate with a keyboard alone. Users having vision disabilities may use assistive technologies like screen magnifiers and screen readers. On the other hand, people with mobility conditions might use trackballs, head pointers or even eye-tracking systems for the purpose of controlling their web browsers.

Accessible websites provide improved experience for all such users by focusing on the fundamental principle that one content has to be robust, understandable, perceivable and operable.  By maintaining an accessible approach, the overall reach of any website or mobile app can increase dramatically. Even without making technology-specific accommodations for every method that people use to access the online content of a website, one can make their website accessible by following a few important principles.  The better reach of such a website would invariably improve the prospects of a company and contribute to their overall success. The principles of web accessibility are aligned quite closely with the best practices of web design.

Here are a few examples of web accessibility considerations that benefit everyone:

• Accurate closed captions can accommodate people having hearing disabilities. Moreover, a lot of other users also find captions pretty engaging.
• Having appropriate color contrast ratio makes sure that the text is legible for people having vision disabilities. Color contrast essentially refers to the difference in contrast between foreground elements like the text and the background of the website.  The usage of an ideal color contrast can reduce eyestrain for almost any person.
• A simple user authentication system can be helpful for people having memory or mobility impairments. All users shall benefit from a well-thought out, streamlined login process. Such a system can even improve conversions and customer retention.
• Concise and clear writer content would be beneficial for people with learning disabilities, as well as gets a message across more efficiently.

People can always explore websites of companies like AccessiBe to know more about the advantages of web accessibility.

Anindividual retirement account (IRA) is a tax-deferred investment scheme for individuals who intend to save and invest for their retirement. It offers the depositors many tax benefits when they contribute a percentage of their annual remunerations to the scheme. They can availtax deductions on monetarycontributions they deposit into the IRA plan, including the accumulated interest. It helps to reduce the tax liability they owe to the government in any financial year. In many cases, the depositors become eligible for various non-refundable tax credits if they fulfill certain statutory conditions. The scheme is almost similar to the 401(K) plan, which many companies sponsor for their employees.

Robert Nico Martinelli– How does an IRA scheme work?

Robert Nico Martinelli is a financial specialist from America specializing in retirement tax planning for young working professionals, recent retirees, entrepreneurs, companies, and pensioners. He has been a catalyst in helping people from various backgrounds build a viable retirement fund. The income which generates and accumulates from this wealth enables them to lead a financially comfortable post-retirement lifestyle. Over the years, he has been successful in building a large clientele.

 According to him, the individual retirement account enables individuals to deposit pre-tax contributions to an investment scheme directly. They can open this account through a bank, online financial brokerage firm, investment company, or a digital financial platform. The depositors even get to choose which financial assets to invest in the scheme’s funds. They can opt for company stocks, corporate bonds, mutual funds, index funds, or exchange-traded funds. The funds of this scheme accumulate yearly at the relevant compound interest rate on a tax-deferred basis. However,the depositors can onlywithdraw cash from the IRA plan after retiring at 59 1/2 years.

Why open an IRA account?

Individuals who want to accumulatea sizable fund for their retirement might choose to open IRA scheme for the following reasons:

• They do not meet the requirements to participate in an employer-sponsored 401(K) plan,
• Their employers sponsor a 401(K) plan for them, but it does not have lucrative investment options,
• They want to save more than for their retirement in addition to participating in a 401(K) plan,
• They need to roll over the funds fromtheir 401(K) to another scheme on account of a job change,
• The IRA schemes offer them penalty-free access to their funds for meeting certain expenses, an
• IRA schemes have more significant tax benefits, flexibility, and contributions than 401(K) plans.

According to Robert Nico Martinelli, opening an IRA account online is simple. An individual wishing to save and invest in this scheme needs to browse the Internet to choose a corporate finance service provider. They should select one who has adequate experience and a good market reputation. The individuals then need to contact the vendor, who will ask them to submit their details. These include their date of birth, contact address, mobile numbers, social security numbers, and employment information. The vendor will process their IRA applications in minutes.