How to Advertise Your Property Online

Selling your property can be a tricky process – especially if it’s not in an easily accessible location or if it has too many stairs to climb. To maximise your chances of getting the right buyer, you need to make sure that your home is marketed online as much as possible – so here are some tips on how to do that.


When you’re developing a website for your property, make sure that you include all of the information that someone might want – and ua a practical format so that the site is easy to navigate. Your images should be high resolution so that potential buyers can really get a feel for the interior and exterior of the home, and there should be plenty of them.


You should also include plenty of details about any amenities on your property with the help of – so if it’s got a garage, recreational facilities, or even a garden room, make sure that they’re listed on the website as well.


Try to ensure that your property has lots of traffic online by getting mentions on relevant websites – such as estate agent sites or any newspaper websites where you can advertise. You can even get mentioned on Twitter if you’re particularly savvy, but don’t use this as your only form of advertising.

If you want to get a lot of traffic to your website, you must choose effective keywords for your website’s search engine optimisation. There are several websites that will help you with this process – and the best ones are free to use.


Choosing SEO keywords is similar to selecting keywords in any other marketing area. If your home boasts certain qualities, then those should be used in the SEO title and description. For example, if it has a designated parking space or a garden room, those should be included within the text.


When writing the text for your website, ensure you’re honest about the property. You don’t want to lie about aspects of it, and if there are any issues with bills or repairs, you should be upfront with those too. Potential buyers will appreciate the opportunity to know what they’re getting in for before viewing the property.


You’ll also want to mention any pets on your property – because some people will only buy a home if they can have their pets with them too. That’s fair enough if it works out well – so make sure you don’t hide this fact from buyers too much.