Direct marketing helps you build your business successfully because you can reach out to your customers directly. This type of marketing is different from indirect marketing channels like search engine optimization and online reviews because you do not need middlemen to spread the awareness of your brand. Direct marketing uses three types: emails, internet display ads, and social media marketing.
Daniel Klibanoff – planning your direct marketing campaigns is essential
Leading entrepreneur and direct marketing specialist from Asheville, North Carolina, USA, Daniel Klibanoff recommends all businesses to have a good strategy for direct marketing their goods or services to the targeted customer. He has over 38 years of experience and has owned many data companies that today churn out millions of US dollars as revenue.
Channels of direct marketing for you to use for your business
The following are the different channels of direct marketing to promote the products/services of your business-
- Social media- It is the most powerful tool of direct marketing in the current era primarily because you are able to reach out to a whole community of online buyers with your product/service. At the same time, you can attract new customers and retain existing ones via interaction. Since 2018, there have been about 55% of online users have bought a product or service after seeing it on a social media page. Besides boosting sales, social media can be extensively deployed to build brand awareness and trust and be an easy platform for you to execute business transactions seamlessly.
- Display ads on the Internet- These online ads click to a company’s website, with the latter being charged for every click made so that you can assess the returns on investments. A typical example of the above is the display ads you come across on Facebook with the clear CTA button “Contact Us” for an immediate response. This type of direct marketing is excellent for contacting targeted customers as long as the strategy you embrace is concise and clear to convince them to click on the link within five seconds. As users online become sophisticated, you should be creative with your ads on the Internet to keep pace.
- Email marketing- This is a great channel for generating leads and retaining your present customers. Credible software platforms help you to send emails to prospects quickly. Ensure the content of your mail is drafted well to carry your business message strategically to the targeted customer. Ensure your email pitches are concise and short. Mention the offer in the email’s subject line with some enticing words in your chosen sentences. Lastly, encourage the recipient to respond on your phone or email directly.
According to Daniel Klibanoff, this is the age for direct marketing, and as a business, if you are not using it, you will be losing out on a lot of potential customers for your company. This type of marketing is affordable and ideal for all businesses to reach out to their targeted customers and double lead conversions successfully.