Banner Advertising: How to design them

Online advertising is one of the most powerful levers of online marketing. If you want this to work, posting ads on the Internet such as banners is essential. The advertising put in place using graphic advertising media is generally grouped under the name of Display marketing. Ideally, by integrating targeted advertising into websites, the goal is to engage your potential customers without annoying them with an intrusive design. Poorly crafted advertising can hurt your brand, while well-designed advertising leads to a significant increase in clicks and, normally, sales.

Pop-ups, Pop-under and Layer Ads:

These adscorflute which are particularly unpopular with many Internet users, are usually broadcast as soon as a visitor performs a certain action. only notice them when you close the other browser windows ( pop-under ). Some ads react when you hover over them with the mouse or simply with a scroll: often, an ad is then displayed in the same browser window that hides the underlying content of the website accessed ( Layer Ads). While consumers can now reliably block Pop-ups and Pop-under via ad blockers, this is not yet possible with Layer Ads. Since the aforementioned advertising media generally suppress or hide the actual content of the website, many users consider this type of advertising as annoying spam. It is therefore hardly surprising to see reputable advertising providers like Google now completely without such forms of advertising.

Advertising

Rich Media:

The audio and video  elements must reach the user as directly as possible but integrate seamlessly into the website. They can be placed statically or “stacked” cheap custom stickers australia in the content, for example through the interstitial page. An essential feature of Rich Media is that, compared to traditional forms of display, it offers features that encourage users to interact. Small games or other interactive elements are now often embedded in these advertisements. However, the relatively large amount of data in Rich Media content means that it is not necessarily easy to display it on all websites. On the side of the user too, the increasing volume of data can disrupt navigation

.Text ads: the most minimalist form of advertising. Text ads typically consist of a short title, which at the same time hides a link to the advertiser’s corresponding web page, and a short description text. They are mainly used in SEO marketing.

Video Advertising:

While online marketing specialists initially relied on text ads and banners for technical reasons (since they could be displayed without problems even with a weaker Internet connection), the increasing use of Broadband has also made advertising videos even more interesting. Advertising videos are sometimes read automatically from the website or after a click of the user. They can be integrated conventionally in a certain area of ​​the site or appear as an interstitial before a page is displayed. Advertising layers that overlap the text of the website also often contain video ads. Videos are usually integrated via Flash. However, if they are not used correctly, they can be very annoying because they usually occupy a lot of space on the web page (or cover it almost completely) and the sound is often activated by default. Nevertheless, videos must have the advantage of staging the advertising content more attractively or impressively than any other advertising format.

Read More

Share

Before you go skiing and snowboarding, check out this post first

Skiing and snowboarding are both very popular outdoor sports in countries where winter and snow is a regular season.

In fact, both are Olympic sports that are vied every Winter Olympics.

It is both exciting and adrenaline pumping. If you are planning to do snowboarding and skiing anytime soon and you are a first-timer, maybe you should learn some basics before you wear those skiing gear and snowboard because there are a lot of things you have to learn before you can jump right into the action.

In this way, you can prevent yourself from any unwanted injuries as well as not getting yourself into trouble for not preparing yourself in the proper way. To help you out, here are some important tips that you should always remember before you go skiing or snowboarding according to the best snowboard wear brand in Hong Kong.

  1. Try renting equipment and gear– Since you are just a beginner and there is no certainty that you can ski anytime you want especially if you are just a visitor in the area where ski is very popular, it might be better to rent equipment rather than buying for your own because you are just wasting your money, except if you want to come back there frequently because you fell in love with the sport
  2. Be early at the skiing spot– If you want to join your friends or your family who are already experienced skiers, you have to make yourself a favor by arriving early at the ski mountain or area as much as possible because this will give you the chance to get more comfortable, prepare your equipment, and also learn some a couple of lessons from people who are experienced skiers or from someone who is interested in teaching you the basics.
  3. Take everything gently– A lot of beginners regardless of the sport they play is they tend to push themselves further that this will only result in frustration, so take it easy on yourself. Competing with other experienced skiers like racing with them can lead to injuries. You should be cautious always not to overextend yourself while you are skiing. Going too fast can also disrupt your practice in proper form.
  4. Gear up properly– Ski clothing is very effective when you dress it in layers- If you are wearing the appropriate clothing, you will be able to stay comfortable, warm and safe regardless of the weather while you are skiing. Usually, the right layering of clothes is three layers which are the best among the many those who love skiing. Start by the base layer which is to keep you dry, the mid-layer is to keep you warm and maintain your body temperature, and the outer layer is for waterproof and windproof.

Read More

Share