The skills of digital marketing are in great demand and are flourishing and today brands are putting more of a focus on digital marketing. Some of the digital skills gap is set to widen. The digital marketing professionals can look forward this year and beyond for bigger budgets increased pay and more career choice.
There are great benefits of digital marketing and let us first fine out what digital marketing is and what are the skills.
What is Digital Marketing – Digital marketing is somewhat similar to traditional marketing. Supposing you have a product to sell and are looking to ways to engage with customers to build brand awareness and eventually ‘close’ a sale. Digital marketing covers more roles and skills than ever before and the flexible, versatile nature of business makes it so fascination and exciting.
Different types of digital marketing jobs the different topic areas they cover –
There are wide ranges of digital marketing jobs and one can choose from a wide range of career options. The various options are mobile marketing, video/audio production, Interactive technology, search engine optimization (SEO), search engine Marketing (SEM) , social media, marketing automation, content management and curation, web development, copy writing and editing, E-commerce, Email marketing, Analytics, Business/marketing strategy, etc.
It is better to take digital marketing courses in Delhi in one or two specialty areas of your interest.
What digital skills are in demand?
Every corner of our lives is embedded by the digital economy and this is not going anywhere. Today a solid budget goes into the digital marketing as opposed to traditional marketing. Almost 93% of the online activity starts with a search engine and ensures the continued effectiveness of SEO as a superior marketing strategy. Once a month, 80% of the Americans make an online purchase. If you wish to start or lead a business should possess basic understanding of digital marketing in order to convert customers.
Today, more and more people are trying to enter the world of digital marketing institute in delhi and related careers. There is a great demand in skills for content creation and curation, social media strategy and it is great news for those who are already in this field of creative, social and business end.
There is plenty of demand and high earning potential for those who specialize in technologies like SEO and SEM for people with technical mind since this is the basic of driving profit to any business.
Driving traffic to the content is important in content marketing and anyone knowing the technical expertise to analyse the patterns is going to be a valuable asset to the enterprise. With the advent of artificial intelligence and machine learning all these types of jobs are becoming more complex.
After knowing about digital marketing, let us discuss some benefits of digital marketing:-
- Become an In-Demand Professional –
You might have heard about the digital skills gap. IT is expected that by 2020 there will be two million new digital jobs in U.K. alone and there are not enough digital professionals to fill the space. Thus, those candidates who are procuring digital marketing are with a unique competitive advantage and they are gearing for a career where demand exceeds supply.
Recently during the global recession, recent graduated were engrossed in a world of uncertainty, job scarcity and had to face a very terrible situation. It would be very nice to gain a fresh set of skills that could future-proof your career, increase the job security and even increase in career progression.
One of the important things is that you will be able to take back control of your career and reestablish the confidence lost by you during recession. The companies are still in need of valuable skills and you just need to turn them into digital.
2.Take advantage more from Career choice –
Across all over the world digitalization continues across industries and companies form start-ups to establish corporate are seeking digital professionals with needed experience. Google and Airbnb are digital titan company and are always on the lookout for new talent in the field of emerging technologies as artificial intelligence is becoming the mainstream and offering scalability. If customer value is taken into consideration then Artificial intelligence can help drive personalization and with the help of chatbox the response time to queries is more.
With different new opportunities available, digital marketers can now choose the select the type of company they need to work with. The candidate can now choose the one which has great advantage and select the business that suits their career needs.
3.Get Paid more than your Peers –
The demand for digital marketing professionals is exceeding supply. In economics, we know that the value of s product increases along with the price. When you are working in a fruitful company where there is a shortage of skills then consider yourself as a commodity and you can negotiate your salary accordingly.
For digital professionals that for job there is a huge competition for skilled talent regardless of industry. The candidate with right skills and highly talented can negotiate for great salaries and can even get great benefits and sometimes even bonuses depending on their role.
4.Kickstart your career easily –
In case of traditional careers like advertising you will have to wait for a coveted internship or graduate placement to open up so as to create your own portfolio and gain experience. A host of opportunities is provided to you in digital marketing to kickstart your own career before you start you enter your workplace.
If you wish to stand out to potential employers, then you should invest in building a powerful social media presence, start your own blog, gain your own Twitter followers and contribute to relevant online conversations. To boost your CV and showcase your digital marketing knowledge you can also take online examination.
Final Thoughts –
Digital professionals have huge opportunities across roles and industries. As digitalization is continuing in a rapid pace, employers on a global scale are seeking out skilled employees so as to fill the gaps in their organizations and meet business opportunities like revenues, leads and brand awareness.