A Guide To Online Reputation Management

Posted On By Leen Bakker

Online reputation management guide is a great tool for companies looking to understand how they can bring their brand to the next level. There are many things to be aware of when you have a website and starting to have an online presence.

Why it is important to look at your online reputation

When you have a website that is easy to navigate through and user friendly, now customers should be able to find your site. There are many ways to get more visibility online and one of the most prominent are search engines. The first step is to do your research on keywords customers are most likely to type in search queries to find and stumble upon your product or service. Companies should take it a step further by also searching for their branded keywords. If you don’t do this exercise, you might not notice certain negative articles or reviews written about you. The truth is your stakeholders are searching for you. And if they don’t like what they see, they will bring their business elsewhere or decide not to work with you.

The implications of negative information can hurt your company in the way of finding good employees, working with partners and suppliers and customers.

Things to consider when posting online

As you may have thought, being active online is the most important aspect of online reputation management. This is because the more interesting and relevant posts you have on your site, social media and elsewhere, the more eyeballs you will get for your brand. Not only that but you are more in control of the content produced for you out there. When you have a strong online presence, it is harder for other people to populate your first result page. When there is barely any information about you online it is much easier for search engines to pick up what others have said about you and place it on the first search engine result page for the world to see.

The kind of content that is best to post are relevant to your industry and what your customers will find interesting enough to click on and share. That is what will drive more traffic and engagement to your site. Keep in mind the best course of action is to proactively build your online reputation instead of reacting to negative content which has hurt your brand.


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